What does SEO mean?

SEO is a term that corresponds to the acronym in English Search Engine Optimization. And all this means?, it means optimizing websites so that search engines are able to index them and interpret their content, making them naturally placed in relevant positions in the search results (SERPS). This technique not only involves taking into account the architecture and the content of the page code but also takes great care and dedication to find the most significant keywords and that best represent the page for the public we are addressing.

Normally SEO is accompanied by marketing actions, such as the search for relevant links (Link building) or participation in social networks (Social Media), in order to facilitate the propagation and presence on the Internet. Looking for what is on page seo? Look no further, we will explain!

SEO can be divided into two large groups:

Off-site: SEO off-site is the part of SEO work that focuses on factors external to the website where we work. The most important factors in off-site SEO are the number and quality of the links, presence in social networks mentions in local media, brand authority and performance in the search results, that is, the CTR that our results in a search engine. Sure you are thinking that all this is very good and that it is very interesting but that you are here to know why you need SEO on your website and what benefits you will get if you integrate it into your online strategy.

On-site/page: SEO on-site worries about relevance. It ensures that the web is optimized so that the search engine understands the main thing, which is the content of it. Within SEO On-site we would include keyword optimization, loading time, user experience, code optimization and format of URLs.

Your question may be solved for what is on page seo?

Look ahead, what is on page SEO and what it serves;

Accessibility and content

What you need to know about SEO is that it is not a single activity, they are a set of them that will get to position a website. The first aspects that we have to optimize are the accessibility and content of our portal, which must have specific characteristics to achieve the objectives.

An easy portal to access and use

The accessibility of our portal is summarized in the facilities that we offer to our Internet users to navigate on our website. It is important to know how to learn SEO to design intuitive interfaces so that each function or category of the website is easy to locate for users, which greatly improves their experience within the portal.

A website with useful content

So that users can find you on the web and the search engines take you into account as a relevant portal, it is necessary to offer quality content. The content must not only have the mission to position ourselves but also to inform, discuss and assist the needs that our potential clients may have.

An easy to load web

When a web takes a long time to load, people abandon it and look for another one that can be viewed in browsers more easily. To have a website that loads quickly on any platform, it is necessary to optimize the resources of the portal and the formats in which we share the content. Using a minimalist design and making the text our main means of transmitting information, we will achieve a good performance of our portal in this sense and we will have learned a part of what there is to know about SEO.